UGC CREATIVES MADE FOR YOUR BRAND

My name is Chrystal and strategic creativity is my zone of genius.

I'm a brand-obsessed storyteller and design enthusiast with a Texan heart and a Midwest address. As a fractional creative director and content creator, I blend entrepreneurial resourcefulness with a keen eye for aesthetics, turning ideas into vibrant, compelling narratives.

I have almost 2 decades of e-commerce battle scars and a passion for color play. When I'm not chasing the perfect view (spoiler: I'll travel for it), you can find me mining the chaotic genius of my kids for my next big idea. Because let's face it, who needs an MBA when you've got toddler logic?

My mission? To experience every mid-century modern Airbnb on the planet (for research, obviously), and to prove that great design and great coffee are the ultimate power couple. My world revolves around three things: the golden rule, curated moments, and the magical fusion of good design with good people.

So if you're looking for someone to bring your brand to life with a dash of color, a sprinkle of strategy, and a whole lot of heart, let's chat.

PORTFOLIO

Content is my creative playground, where I blend storytelling with visual flair. I'm always on the hunt for those perfect light moments – they're not just photo ops, they're invitations for brands to shine in their full glory. It's like the universe is setting the stage, and I'm here to direct the show.

👉🏼 VIDEOS

Each video is designed to blend authenticity with intention, showcasing products in detailed moments that resonate. From storytelling that connects to visuals that inspire, we capture the magic of making your product feel personal, relatable, and truly unforgettable.

Bring your brand to life with captured curated moments that are modern, strategic and trust building.

👉🏼 PHOTOGRAPHY

  • TRAVEL

    My travel captures are a treasure trove of real, unfiltered moments that reveal the essence of a destination. Think less "tourist with a selfie stick" and more "undercover local with an eye for the extraordinary." I don't just show places; I make your audience feel like they're right there.

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  • BEAUTY

    My beauty content is all about effortless, authentic moments that reveal the real power behind each product. Bypassing “studio-perfect glam” to reveal “in-the-moment glow”—showcasing textures, tones, and transformations that feel personal and refreshingly real.

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  • WELLNESS

    Wellness and self-care aren’t just content categories for me—they’re part of my everyday life and something I’m deeply passionate about sharing. My wellness content focuses on meaningful rituals that bring balance and renewal no matter the lifestyle.

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  • PRODUCT

    With over 18 years in DTC, product content is one of my favorite ways to bring a brand’s identity to life. My approach goes beyond just showcasing an item; I highlight the details, differentiators, and personality behind a product.

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  • LIFESTYLE

    Lifestyle content is where the magic of styling turns everyday moments into must-have inspiration. Effortless aspiration, bringing products to life in ways that make them feel essential. I capture the ease, charm, and allure that turns a product into part of someone’s world.

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TESTIMONIALS

  • Angie Mandl, Photographer at Angie Mandl Photography

    “She communicates her creative vision clearly which results in creative assets that are unique and tell a distinct brand narrative. Her ability to think outside the box and improvise quickly is most impressive, and contributes to brand imagery that truly stands out.”

  • Akshie Shah, Founder of Grown Brilliance

    “Chrystal was an integral part of our company's growth. She managed emails, creatives, and copy for us. Chrystal is extremely organized and works great within a team environment as well. Highly recommend!”

  • Alex King, Founder of Alex King Creative

    “It’s rare to find someone who has a balance between being creative, technical and communicative. Chrystal is a reliable and self motivated member of our team. I found Chrystal incredibly reliable and goal oriented.”

  • Rose Lauren Hughes, Neurodiversity Specialist

    “Not only did I find Chrystal quick on her feet with her ideation skills & fast design skills, but I genuinely enjoyed being around her. Particularly our first shoot together, where she showed fantastic creative energy, adaptability & was really fun to work alongside.”